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Areas of Intervention |
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1. PRODUCT DESIGN & DEVELOPMENT |
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Manufacturer’s production capabilities. |
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Market Needs / New concepts. |
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Design Development. |
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Improvement of products based on trends. |
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Product adaptations & expansions. |
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Extensions and product rescue. |
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Re-vitalization and re-engineering. |
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2. DESIGN RESEARCH & DISSEMINATION |
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Collecting.
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Compiling and dissemination of materials in creative and technical design. |
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Marketing directions and developments on lifestyle references
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Consumerism and cultural orientations.
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Raw materials usage /manipulations and technologies related to product development and industry building. |
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3. DESIGN PROMOTION |
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Creation of Awareness.
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Patronage and appreciation of the importance of industrial design. |
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International and local exhibitions, seminars, workshops, trends presentations,
dialogues, web design, web blogs and publications. |
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4. IMAGE BUILDING AND BRANDING |
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Directions. |
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Instructions and materials in the development of image through visual communications. |
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Media mix and public relations to strengthen NCDPD market presence.
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National, regional and individual brand development including corporate brand development. |
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Art works on logo, labeling, bar coding, graphic and literary components towards brand , registrations,
copyrights, intellectual property rights, trademarks and industrial design registrations. |
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5. PRODUCT STANDARDS AND PRODUCT EXCELLENCE |
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International industry lead level of product standards. |
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Meet highly global requirements for seal of product
excellence. |
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6. EXHIBITIONS DESIGN, SHOWROOM AND STORE DEVELOPMENT
AND VISUAL MERCHANDISING |
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7. INDUSTRY LINKAGES, TIE-UPS AND NETWORKING |
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Industry interventions in evaluation of products. |
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Services and suppliers through development of network. |
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8. VENDORS COMPLIANCE |
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9. PACKAGE DESIGN |
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10. GRAPHIC DESIGN |
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Creation of commercially appealing art works for product photo offers, brochures. |
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Direct mail, advertising, PR & Publicity collaterals, internet materials,
trade show tarpaulins / streamers, exhibitor-aided promotion flyers. |
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11. TECHNOLOGY UPGRADATION |
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Updates on the latest use of technology in prototyping and manufacturing, production planning and control. |
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12. DESIGN, MARKET AND TECHNICAL TRENDS INFORMATION |
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Updates on the latest use of technology in prototyping and manufacturing, production planning and control. |
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13. DESIGN RESEARCH AND LIBRARY / RESOURCE CENTRE |
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Use of the center’s design and industry publications including subscription to exclusive access to paid trends websites at the center. |
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14. DESIGN TRAINING, MENTORING, APPRENTICESHIP AND
CAREER OPPORTUNITIES |
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Programme on training future professional designers . |
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On-the-job training program to design students or company’s employees who seek career growth path in industrial design. |
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